Eric Church has announced the formation of Solid Entertainment, which brings all his endeavors under one umbrella organization.
The company, conceived as an “all-inclusive enterprise,” will oversee investments surrounding his new SiriusXM Channel “Outsiders Radio”; downtown Nashville venue, bar and restaurant, Chief’s; in-house merchandise operation; and his fan club, the Church Choir.
The country music singer-songwriter launched Solid Entertainment in partnership with his longtime manager John Peets.
Marshall Alexander will head Team Solid Entertainment in the President’s role.
“I’m incredibly proud of the path we’ve taken to get to this point in all our careers and to have experienced so much of it together,” Church said in a statement. “As our business continues to expand in different areas, it was important to me to establish a team of people that is focused on this growth.”
“None of us got into music for the business of it, yet it’s part of how we are our most creative selves: through finding those other avenues for connection. It’s humbling to be in a position where such incredibly talented people want to focus on the future together,” he added.
Peets said he is very proud to take their professional relationship to the next level.
“We have been working creatively together since 2004, and Solid Entertainment represents a fresh look and a continued commitment to all that we have built,” Peets added. “I look forward to adding to this foundation with an eye towards all that is to come with the ongoing expansion of Eric’s empire.”
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