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Luisa Zissman has claimed that more celebrities are holidaying in Dubai in secret while "pretending to be at home".
The 33 year old moved to Dubai with her husband Andrew Collins and her three children last year.
The Apprentice star Luisa has now told her followers that "quite a few" British celebrities are also in the United Arab Emirates city unbeknownst to their fans.
Sam Faiers' best friend took to social media on Monday to hold a question and answer session with her 592,000 Instagram followers.
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One fan asked the stunner: "Have you seen any celebs in dubai that are claiming to 'be in the UK' with th rest of us [sic]"
Celebrity Big Brother finalist Luisa replied: "Yes," alongside a laughing emoji, a gritted teeth emoji and a covered eyes emoji.
She continued: "I check their instagrams to see if they have said and quite a few haven't. Each to their own.
"Just have to own the s**t you do & decisions you make tho [sic]," she continued to tell her fans.
Luisa's claim comes after former The Only Way Is Essex star Mario Falcone was said to have "arrived back in the UK" after "secretly" being in the UAE city.
The 32 year old had been flooding social media with a number of snaps of himself, fiancée Becky Miesner and two year old son Parker at home in Essex, leading his followers to believe that's where he was.
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However, last week photos emerged of the reality star and his family in influencer hotspot Dubai.
Images of Mario and Becky on the beach in the city were published by MailOnline on Friday, with a representative for the star declining to comment at the time.
An eyewitness told the publication: "It's bad enough the influencers who are out here trying to defend themselves as some have.
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"But to slip over here and leave all your Instagram followers thinking that you're back home shivering with everyone else in England during lockdown is outrageous."
But Mario has now confirmed he and his family are back in their hometown of Essex by posting clips of themselves on his Instagram stories.
On Sunday afternoon, he posted a gorgeous video of his son, Parker, enjoying some painting alongside his mum, Becky, with his 1.1million followers.
Mario later confirmed he was home by sharing a photo of himself watching a football match on the television featured in many snaps on his profile.
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