- Insider compiles a weekly list of moves in the creator industry, from new hires to investments.
- This week includes updates at Rally, Kovert Creative, and Underscore Talent.
- See more stories on Insider’s business page.
It’s getting difficult to keep track of all the different business ventures involving Josh Richards, an 18-year-old TikTok star who developed an interest in investing and startups after making money from social media.
In the past year, Richards became chief strategy officer at Triller, the CEO of a Mark Wahlberg-affiliated production studio, cofounder of a venture fund called Animal Capital, and a partner at the VC firm Remus Capital.
His latest project is a sports talent agency for basketball players called CrossCheck Sports. Richards is cofounding the company with fellow TikToker Griffin Johnson and Animal Capital partners Marshall Sandman and Michael Gruen.
Every Friday, Insider gives a rundown of news on hires, promotions, and other creator company announcements from the past week. Are we missing anything? Let us know.
New hires, promotions, and departures
- Rally, a startup that lets digital creators and brands create their own cryptocurrencies, added Bremner Morris as its new CMO and CRO, Michelle Vautier as its VP of payments and platform partnerships, and Nick Millman as its VP of creator partnerships. Morris joins Rally from Patreon. Vaultier previously worked at AppFolio. Millman joins the company from Brat TV where he served as COO.
- Paul Condolora joined the esports-learning platform ProGuides as its new COO, Esports Insider reported. Condolora previously held the same title at the creator-investment firm Next 10 Ventures.
- Patreon laid off 36 employees from its product, design, and engineering teams, its CEO Jack Conte said in a YouTube video.
- Emily Vespa joined the talent department of the PR firm Kovert Creative, Deadline reported. Kovert Creative works with digital talent like MrBeast, Cody Ko, Noel Miller, and Markiplier.
New talent signings
- WME signed Clubhouse creator group the “NYU Girls,” Insider’s Sydney Bradley first reported. The group includes Mallika Reddy, Lauren Layton, Devin Lewtan, Callie Costello, Lydia Bonakdarpour, Maryanna Arundel, Page Stein, and Sarah Jannetti.
- Underscore Talent signed YouTube creator Roman Atwood and his family, Tubefilter reported.
Other creator economy updates
- TikTok stars Josh Richards and Griffin Johnson, along with fellow Animal Capital founders Marshall Sandman and Michael Gruen, are launching a new sports talent agency called CrossCheck Sports. The agency will be led by Zachary Charles and will focus initially on signing basketball players.
- In addition to bolstering its leadership team and announcing plans to launch a NFT marketplace, Rally also announced it had sold $57 million worth of its own coin $RLY, a token built on the Ethereum blockchain, as part of its fundraising efforts.
- Mighty Networks, a creator community and online course platform, raised $50 million in a Series B funding round led by Owl Ventures, TechCrunch reported.
- Keeper Tax, a startup that provides tax filing software for digital creators and freelancers, raised $13 million in a Series A round. Participating investors included e.ventures, Foundation Capital, Matrix Partners, Jack Altman, Jeff Seibert, and Ilya Volodarsky.
Read last week’s creator economy updates, here.
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