Kim Kardashian has faced a backlash from angry shoppers who claim her tiny 'one size fits all' thong isn't suitable for women of all sizes.
In fact, they've claimed the reality star's teeny briefs which cost $14 (£12) are so small that they don't even fit the model in the photo.
Kim has just released her new SKIMS collection – Fits Everybody – which is supposedly meant to fit all types of women.
READ MORE: Kim Kardashian scolded for 'photoshop fail' as fans spot 'third thigh' in bikini snap
But disgruntled punters have blasted her micro thong for being too small to possibly fit everyone as advertised – some even claimed it looked more like an "eye patch".
The skimpy black thong in question is held up by a thin piece of fabric and only just covers up the model's intimate area.
A behind-the-model shot showed just how small the thong's straps were as they wrapped around the model's derriere.
People took to Twitter to criticise the product, with one person writing: "That's not a thong, it's an eyepatch."
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Another fumed: "Calling this ‘Fits Everybody’ is crazy," as a third said: "Just because I theoretically could get it onto my body doesn't mean it 'fits'."
A fourth claimed: "It doesn’t even fit the model," with a fifth adding: "I don’t understand why this was made."
The SKIMS website describes the range as: "Our buttery soft, molds-to-your-body fabric that stretches to twice its size."
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Kim's SKIMS company has reportedly made the reality star $600m (£505m) with a whopping $3.2billion valuation.
The Kardashians star was recently accused of a 'photoshop fail' after fans spotted what they thought was a 'third thigh' in her bikini snap.
Kim looked incredible as she posed in the mirror wearing one of her SKIMS bikinis, but people were convinced the star had tried to edit in a thigh-gap and botched the job.
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