Alesha Dixon takes on Gwyneth Paltrow by setting up lifestyle firm

ALESHA Dixon is taking on Gwyneth Paltrow by setting up her own lifestyle company.

The BGT star, 42, is launching NobleBlu to promote mental health and fitness — and sells products including pills to maintain “balance” at £40 for a month’s supply.

A source said: “Alesha was returning to music but because of lockdown that never came to fruition.

"So instead she wanted to do something in the wellness industry as she’s quite spiritual — and believes there’s still a gap in the market in the UK.

“She’s launching NobleBlu next week and hopes to do for wellbeing over here what Gwyneth has Stateside — but she draws the line at vagina candles and love beads.”

US actress Gwyn, 48, flogs products including one called This Candle Smells Like My Vagina.

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