THE Bachelor star Matt James deleted his social media content after his split from winner Rachael Kirkconnell.
The 29-year-old reality star called it quits with the season's winner after her "racist" photos resurfaced.
While the TV personality still has an Instagram account, Matt noticeably wiped the page clean and has no posts on his profile.
His profile used to feature a number of photos with friends, while the account also included snaps that promoted his time on The Bachelor.
Meanwhile, Matt's Twitter account has remained untouched and still features a number of old posts.
He cleared out his Instagram feed shortly after The Bachelor finale on Monday.
During the finale, Matt chose to give his final rose to Rachael, 24.
Despite not getting engaged, the pair pledged to continue their relationship following their time on the show.
Matt and Rachael's relationship quickly hit turmoil as they split off-camera due to resurfaced photos of Rachael at an “Antebellum” plantation party with deep ties to the Confederacy in 2018.
The show's leading man spoke about his decision to end their relationship on the After the Final Rose special, sharing that he realized how “problematic” she was and decided she needed to do some growing and learning.
Matt also emphasized that Rachael needed to better herself on her own.
During the finale special, host Emmanuel Acho discussed the status of the strained relationship with Matt and Rachael.
Rachael sobbed as she told Matt: "I've never experienced a love like this. I don't see anyone else out there for me.
“At this point I just don't see how I can have these same feelings for someone else.”
Following the episode, Matt shared that he hasn't had a change of heart and won't try to rekindle his romance with Rachael.
Speaking on The Bill Simmons Podcast, the former Bachelor touched on about his decision to end things following Rachael’s racism controversy.
Matt revealed he didn’t initially pay much attention to the racism rumors about his girlfriend until the first week of February, which was just two months after the show wrapped filming.
He went on to say that at that point "everything came to a head" and he could no longer avoid social media speculation.
He said: "You don't want to think that someone knows your person better than you, so I'm taking everything with a grain of salt. As it's continuing to roll out, it just hits a head.
“It continued to come up again, again, and then when it's addressed formally in the statement that Rachael put out, it's a devastating blow."
Rachael is not the only part of Bachelor Nation to receive scrutiny from fans this season, as longtime host Chris Harrison, 49, is also facing his own racism scandal.
The longtime host stepped down from the show after he was accused of "perpetuating racism" by defending Rachael.
The TV personality told the public to give Rachael “a little grace, a little understanding" before attacking her for past mistakes.
Following severe backlash from fans, Chris decided to step away from the show.
Former Bachelorettes Kaitlyn Bristowe and Tayshia Adams will take his place as co-hosts for the upcoming season.
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