- Some brands that have worked with YouTube star David Dobrik are cutting ties.
- Brands like EA, Dollar Shave Club, and Hello Fresh confirmed they were no longer working with Dobrik.
- These confirmations follow a recent investigation into a former member of Dobrik’s YouTube Vlog Squad.
- See more stories on Insider’s business page.
Some brands are cutting ties with YouTube star David Dobrik following an Insider investigation into a former member of his Vlog Squad.
Brands like Dollar Shave Club, DoorDash, EA Sports, and Hello Fresh said they were no longer working with Dobrik.
These decisions made by some of the top brands in influencer marketing come after a woman featured on Dobrik’s YouTube channel said she was raped by a Vlog Squad member in 2018 on the night they filmed a video about group sex.
In an investigation published by Insider on Tuesday, the woman said that she was given alcohol by Vlog Squad members and became intoxicated to the point of blacking out. Then, she said, she was involved in group sex with Dominykas Zeglaitis (known as Durte Dom online) that she could not consent to. Dobrik, she said, filmed her and her friends throughout the night for a YouTube video.
Dobrik published an apology video on Tuesday after Insider published its investigation, in which he said consent was “super, super important” to him.
Insider contacted 33 brands that had worked with Dobrik recently about the status of their partnerships with him and their future plans. (This was not a comprehensive list of all brands Dobrik has worked with during his influencer career.)
These six brands confirmed to Insider they were no longer working with Dobrik:
- Hello Fresh: “We can confirm that we are no longer working with David Dobrik or any member of the Vlog Squad and do not have any plans to work with them again in the future. “
- EA Sports: “We are aware of the allegations against David Dobrik. We haven’t worked with David since April 2020 and can confirm we are not currently working with him nor do we have any plans to in future. We expect any influencer or celebrity talent we work with to conduct themselves in a manner that is consistent with EA’s values and policies.”
- Dollar Shave Club: “The actions and comments made by David Dobrik as well as some members of his team are very serious and do not align with DSC values. Sexual assault and hateful language of any kind is unacceptable in any environment. We’ve made the decision to end our relationship and cancel all planned activity.”
- DoorDash: “DoorDash profoundly condemns the behavior of the Vlog Squad members, and we have terminated our sponsorship of David Dobrik’s podcast ‘Views’. This horrific misconduct is incongruous with DoorDash’s values and does not represent the communities we strive to create. Our thoughts are with all those impacted.”
- General Mills: “We are not currently working with him nor will we engage with him in the future.”
- Audible: “We are not currently working with David Dobrik or the Vlog Squad.”
Brand partnerships have become many top creators’ main source of income and losing deals could have a strong impact on Dobrik’s overall influencer business.
Forbes estimated that Dobrik’s influencer business earned $15.5 million from June 2019 to June 2020 (based on pretax figures).
Some other brands contacted by Insider said they were reviewing their relationship with him or declined to comment.
The ticket-selling service SeatGeek, known for its viral partnership with Dobrik, said it was “reviewing internally how we want to proceed.”
A spokesperson for Nickelodeon said the network had “no comment” on its relationship with Dobrik. Dobrik was a judge on the Nickelodeon show “America’s Most Musical Family,” hosted “The Stars of SpongeBob Fan Favorites Special,” and guest starred on “#KidsTogether: The Nickelodeon Town Hall” and “Unfiltered.” He has also presented awards at the Nickelodeon Kids Choice Awards as recently as March 2021, and has won two Kids Choice Awards.
Facebook Messenger, which had previously hired Dobrik to promote its app, said: “We do not have an official statement to share at this time.”
Some other brands that have worked with Dobrik have not responded to requests for comment from Insider. They include Chipotle, Current, Fanjoy, Bumble, MSCHF, Honey, and G Fuel.
YouTube, where Dobrik has more than 18 million subscribers, has also not responded to Insider’s request for comment.
Besides Dobrik’s influencer career, he is also a cofounder of the photo-sharing app Dispo, which has attracted buzz since its relaunch in February. The app has been valued at $200 million by investors, Axios reported in February. Dispo investors include Reddit cofounder Alexis Ohanian, his Seven Seven Six fund, and Spark Capital.
Ohanian, Spark Capital, and a rep for Dispo have not responded to requests for comment from Insider.
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