Lord Alan Sugar left fans baffled when he reignited his feud with Piers Morgan by making some very odd comments about his name.
Alan, 74, was spurred to comment about his rival after Piers complained that he had been snubbed from the New Year's Honours list.
The billionaire businessman – who received a knighthood in 2000 for services to the Home Computer and Electronics Industry – didn't see the funny side to Piers' tongue-in-cheek post about being missed off the prestigious list.
Taking a swipe at the government and his constant critique of them throughout the covid-19 pandemic Piers took to Twitter to question why his efforts had not been recognised.
He wrote: "Very disappointed not to have made the honours list this year. After all I’ve done for this Govt, it’s baffling they haven’t rewarded me with at least a knighthood for services to holding miserably mediocre ministers to account.
"'Sir Piers' will have to wait."
Seeing red at the post Lord Sugar responded by suggesting that the Queen was more likely to stick the sword "where the sun does not shine" than honour him.
He then went on to rant about Piers' name being an anagram of a rather bizarre innuendo.
He tweeted: "Knight’s are a very elite circle of people.
"The problem is your head is so far up in the clouds the queen would not be able to tap you with the sword, She may be tempted to ram it where the sun does not shine.
"An anagram of Sir Piers Morgan is Orgasm Inspirer."
Seemingly unfazed by their feud rearing its head once again Piers gave a simple reply to his nemesis.
He quipped: "Very elite, yes. Is it £500k or £1m, I can’t remember?"
Confused by Alan's bizarre play on words his followers were quick to critique his outburst.
One wrote: "What are you blabbering on about Alan?"
Another questioned: "Lord Sugar, there comes a point where tweeting someone in this manner becomes an unhealthy obsession. Perhaps, enjoy your success instead?"
A third continued: "Another belter from big Al. Persistently churning out really weird tweets."
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